Here in Mactan Island, you can stand face to face with the real life Guitar Heroes and Legends.
Mactan Island is the home of the world famous Cebu Guitars known for their unique sound and masterful craftsmanship. The tradition of making world class guitars lives on in Bgry. Abuno in Lapu-lapu City, where most of the guitar factories are located.
Colorful Ukelele and Cocolele
Here you can find small factories making classical guitars as well as colorful ukulele for export in Hawaii and in countries in the Polynesian Region.
Cigar Box Guitar from Susing’s Guitars
You can also find here the factories of Alegre Guitars and the New Susing Guitars, two of the most well known brands and makers of guitars in the island. They also have their own show rooms, for you to try out their products as well as to view their more expensive and rare masterpieces. Tour and entrance to these two factories are free.
Mactan Classical Guitars
According to the manager of Susing’s Guitars,Cebu guitars started to become famous during the World War II era, when American soldiers made an airbase in the island and locals specially the founders of Susing’s traded their guitars for canned goods and for Levi’s 501 jeans.
A good classical guitar cost around 1000 to 1500 pesos. There are also guitars of lesser value say 750 pesos, but the quality and sound may differ from the more costly ones. Some guitars can even reach 40 thousand pesos or roughly 1000 dollars a piece. These guitars are handmade by experts, and uses rare materials such imported hardwood for the frame and body and abalone shells for decals and ornaments.
The New Susing Guitars also accepts made to order guitar, and depending on the design and quality of materials, your guitars can be yours for a waiting period of around 3 weeks or more.
Custom Made Guitar with Abalone Shells
To visit the factories of Alegre Guitars and the New Susings Guitars, go to Pueblo Verde Terminal in Lapu-Lapu City and ride a tricycle bound to Barangay Abuno. Just ask your driver to drop you in front of either Alegre or Susing’s Guitars or in other guitar factories in that location.
There are also guitar shops like Guitar Master and Maxanboyed located in M.L. Quezon Ave., near the old Mactan Bridge where you can buy affordable and quality Mactan guitars.
FTB would like to thank the management of the New Susing’s Guitars for the tour of their factory and allowing us to take pictures.